How to Establish and Market Your Brand to Reach the Masses

In this episode of the That Luxe Life Podcast, I’m talking branding with Angela Froschl, CEO and head dreamer at Hot Mess Consulting.

Angela loves traveling and everything relating to water, and while she is traveling the world, she’s able to run her consulting business to help business owners develop and grow their branding through strategic development and website optimization.

Prior to starting her consulting business, she ran a online women’s clothing boutique, but grew to love everything about branding and website optimization which then sparked her current venture.

I sit down with Angela to talk about the important of branding and the essential aspects that every business owner must not only consider, but adopt in order to establish a strong brand and move that brand forward. We talk through some of the strategies that she has seen work time and time again with the clients that she works with, and through some of the mistakes that she has seen many of her clients make prior to working with her.

We also discuss the important of having a website and not relying on social media consistently to grow your business. The discussion dives into how a website can work for when you’re relaxing and enjoying some time off, simply by implementing optimization that makes you discoverable to your ideal customer base.