Influencer Tips: How to Establish Your Influencer Business

The influencer business is quite vast. There are a lot of people online via social media and blogs that state they are influencers, but it’s apparent that they are just in it for the wrong reasons. Being an influencer means that you are fostering a community that you will inspire and provide helpful information to influence them towards making decisions on products, experiences, and various other choices.

We, by nature, look to others to give us feedback and advice on whether we should buy a product or how to do something. How many times have you gone to purchase something and scrolled down to look at the reviews to see if it is worth buying? Influencers are that resource that gives reviews on products and experiences while also being an inspiration for fashion, beauty, travel, motherhood, lifestyle, etc. I know I’ve found a lot of recommendations for places to visit in Philly just through hearing about it from other people on social media because they visited the area.

You may have started out on social media or on your blog and blossomed into a influencer that works it all as a side hustle. But now you’ve tasted the waters and seen the potential that you have to make your business a full time business. I’ve gone through the same thing. When I first started out as an influencer, I truly believed that I would just work all of it as a side hustle and that my blog and social media platforms would only generate me some extra money that I could use for extra things I wanted to buy or do. But after a couple of years, I learned that I was able to make this a full time business and take my influencer business to the next level.

If you’re at that point and you’re ready to take your side hustle into a full-time influencer business, I want to help you to reach your full potential and make your passion your full-time job. So to start, I’ve laid out some tips to start establishing your influencer business and put you on a path towards generating a possible six-figure income.

SELECT YOUR NICHE

In the influencer business, selecting your niche is the beginning to your success. You need to define as to what specific information you’ll be offering people and why they should come to you to find that information. If a person comes to your blog or social media channels, what will they find. If they come to find that they have to sort through tons and tons of photos and posts to actually discover what unique perspective that you have to offer, they may not return.

You’ll want to pick a general niche and then “niche-down” to pinpoint your unique perspective. So think of it this way…if you’re going to be a fashion influencer, what perspective on fashion are you going to take? Are you going to talk about luxury fashion or budget fashion? Are you going to specifically talk about fashion found on Amazon or Target? There are so many places that you can go with determining your niche but it comes down to determining what experiences you have had, what your expertise is in, and where your passions lie.

BRANDING

Along with selecting your niche to go along with your brand, you’ll also want to do a complete branding. You’ll need to:

1. Select a Name for Your Brand (that is not already out there)
2. Pick Your Colors, Fonts, etc.
3. Establish Your Tone & Voice

Overall, you want to create a branding that speaks to you and that is highly recognizable. This branding is something that you’ll use to connect all facets of your business as you expand. It’ll connect to other platforms that you may begin generating content on and will follow you through any other avenues of income that you plan to pursue. Prior to launching or going down the path of creating your influencer business, you’ll want to make sure that you determine your brand and don’t take the process lightly. Your brand is what will represent you.