Do you want to take your influencer game to the next level? Do you want to do a better job of monetizing your Instagram, but are struggling to know how to go about it? Securing brand partnerships can be difficult, but it’s worth putting in the time and effort to find partnerships you love. That’s why today, I want to show you how to find brands to work with on Instagram so that you can thrive as a content creator.
Instagram may be ever-shifting, but it’s not going anywhere soon, and it’s still one of the best places to find an audience. Brands know how valuable Instagram is to their marketing strategy, so they want to connect with creators who will share their products well. You just have to learn how to best get your name out there so that people will realize the benefit that you will bring to their brand. Read on to learn all of my best tips and tricks!
HOW TO FIND BRANDS TO WORK WITH ON INSTAGRAM
It’s no secret that finding brands to work with on Instagram can be a daunting task. All influencers have faced the question at one point or another of how to find brands to work with on Instagram. However, it is not impossible – and it’s probably not as difficult as you might think, either. Everyone gets rejections when they’re trying to land brand deals, but you can’t let yourself get discouraged. With every rejection, you’re one step closer to connecting with the brands that are right for you and your platform.
DO I HAVE TO HAVE A HUGE FOLLOWING TO GET BRAND DEALS ON INSTAGRAM?
Absolutely not! Many people think that you can’t get brand deals on Instagram unless you have 20K, 50K, or even 100K, but this is simply a common misconception. You can get paid for your work on Instagram with as little as one thousand followers – it just takes connecting with the right brands. It doesn’t matter if you don’t have a huge following – there are still brands out there that want you, your skills, and your platform! Don’t get discouraged as you try to learn how to find brands to work with on Instagram. It is FAR from impossible.
In fact, many brands prefer to work with smaller influencers – or micro-influencers – because they can often bring great benefits to a brand deal that a larger influencer might not have. While microinfluencers may not have as large of a following, their following is often more loyal and connected because it’s more intimate. Microinfluencers are often able to have a more personal relationship with their followers, which means that their followers are super dedicated and trust their recommendations.
Smaller influencers typically also have higher engagement rates and conversion rates, and can be more affordable for a brand to work with than a huge influencer. So if you’re worried that you can’t land brand deals because you have a smaller following, throw your worries out the window! There is still space for you in the influencing sphere.
HOW TO MAKE BRANDS FALL IN LOVE WITH YOU ON INSTAGRAM
As an influencer trying to learn how to find brands to work with on Instagram, your goal is to give brands every reason to want to work with you. By knowing what brands are looking for when they’re seeking out influencers to work with, you can give yourself a leg up in making sure that brands will be dying to work with you.
Let’s be honest – influencers are notoriously considered to be fake. It’s their job to turn their life into content, and oftentimes when people see the pretty pictures and stylish outfits in an influencer’s feed, they feel like it has to be too good to be true. After all, no one’s life is as perfect as it may seem on their social media platforms.
Brands want to work with influencers who stand out from the crowd, and the only way to set yourself apart in a sea of cookie cutter Instagram pages is to be yourself. Brands know that creators who let their true personality shine will connect best with their following, and as such will have a high conversion rate, because their followers trust them. So don’t feel like you have to put on a show or overly filter every piece of content that you put out. By being genuine and engaging, you’ll attract the kind of brands that you want to be working with.
The higher the engagement rates, the higher the conversion possibility, so brands want to connect with influencers who get great engagement on their content. The more likes, comments, and shares that your posts receive, the more sought after you will be as a content creator. Remember: authenticity is the key to reaching this point!
Another important tip? If you want people to engage with you and your content, you have to engage, too! Take the time to engage with other accounts in your feed and build relationships. Not only will your engagement rates soar, but you might connect with some really incredible people along the way.
BECOME AN ANALYTICS QUEEN
Speaking of engagement rates, analytics are incredibly important when pitching yourself to brands. Tracking your analytics regularly will help you know where you need to improve, as well as to see what value you can offer to brands that you want to work with.
It’s important to remember that you can’t tie all of your worth as a creator into your analytics – after all, the algorithm is constantly changing and shifting, and you could be doing everything right and still have a week where your analytics tank. Trust me – it’s normal, we’ve all been there. But staying the course and working consistently to stay on top of the algorithm is vital as an influencer.
I always recommend including some of your best analytics in your media kit to send over to brands when you are pitching your services. Show them what you’ve got!
HAVE A MEDIA KIT
In the same vein, make sure that you have a strong media kit to send over to prospective brands. Show not only your value from an analytics standpoint, but also a creative standpoint. Showcase your best work so that brands can see how great the content you create for them will be.
MAKE THEIR LIFE EASY
Always put your best foot forward when working with and interacting with brands. Professionalism truly is key to making a great impression and being the kind of creator that a brand wants to work with again and again! Answer emails in a timely manner, communicate clearly, and never miss a deadline. The details matter!
FINDING THE BEST BRANDS TO WORK WITH ON INSTAGRAM
You’ve put in the time to build an account that you’re proud of, and you have the content and analytics to back it up. You’re professional, genuine, and ready to create content for brands. But how do you make the connections to bring these partnerships about?
Here are a few of my top tips for landing brand collaborations that you’ll love.
Before we begin, let’s get one thing straight: organization is key when it comes to managing your brand pitches and partnerships. Create a place to keep track of all of the brands that you’ve reached out to, as well as the status. Are you currently in communication? Still waiting to hear back? Need to bite the bullet and finally send an email their way? By having everything in one place, you’ll be able to keep everything straight and have an organized influencer business. You can do so in any way that works for you! Whether it’s an Excel spreadsheet, a Notion page, or a good old fashioned notebook, the main priority is simply staying organized so that you can thrive.
REACH OUT TO BRANDS THAT ALREADY FOLLOW YOU
You probably are being followed by a ton of brands and don’t even know it. Take a look through your followers to see if there are any fun brands, shops, or companies that catch your eye. If they’re already following you, you know that they like your content and that you’ll be a familiar name in their inbox. Shoot an email or a DM their way! You might be shocked at the great response rate you’ll get. A strong pitch can sometimes get you a deal with a brand that is on your dream list, but you won’t know unless you try.
SCOPE OUT OTHER CREATORS
I always recommend taking the time to check out who other creators with a similar size audience (particularly those also in your niche!) are working with. By doing so, you’ll discover brands that might be open to partnerships and looking for more creators to work with. You can also look through the follower lists of these creators to see which brands are following them, as again, they might be open to or looking for partnerships. Keep an eye on the market!
SEARCH #SPONSORED OR #AD ON INSTAGRAM
It can take some time to comb through the many posts that will pop up, but by seeing which brands are open to sponsorships or ads, you’ll get a better idea of great brands to pitch that might be open to working with you. By finding the people that brands work with, you can learn how to become one of those people! Again, when you’re combing through these posts, pay particular attention to posts from creators with a similar follower count to you as you know that you’ll be on an even playing field with these accounts.
JOIN INFLUENCER MARKETING PLATFORMS
If you’re looking for brands that are open to working with influencers, what better place to find them than on influencer marketing platforms? You’ll immediately find brands that are looking for content creators to promote products and work on their marketing campaigns, and you’ll have so many different options in one place!
These influencer networks can seriously change the game for you when you’re on the hunt for brands to collaborate with on Instagram. From AmbassadHer and Influenster to Aspire IQ and Social Fabric, these platforms can help you level up on both gifted and paid brand deals.
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