Influencer networks are essential for every type of creator. At the end of it all, we want to make money. If you’re an influencer looking to monetize your blog and/or social media platforms, then brand campaigns will become your bread and butter. Though, as a creator myself, I’ve developed multiple income streams that has helped me to grow my influencer business, brand campaigns are still a large part of the income that I bring in every month. Not only does influencer networks provide opportunities for creators to gain brand campaigns, the platforms provide opportunities to make connections with those brands for long-lasting relationships and it helps each and every influencer build and grow. There are so many out there and, in my opinion, every influencer should be a part of at least one.
What are INFLUENCER MARKETING PLATFORMS?
Influencer marketing platforms, or influencer networks, are databases where brands can post partnership opportunities for influencers to submit pitches to or, in another aspect, is a place where an influencer can upload their profile and brands have the ability to search that database for influencers to be a part of their brand campaign.
Quick Tips FOR JOINING AN INFLUENCER NETWORK
There are a lot of influencer networks out there and each year, there are more that pop up. It can be hard to determine what platforms will be most useful to you as some influencers just want to add their information and have brands reach out to them, while others like to see what opportunities are out there so they can take the time to submit the applications. One thing to keep in mind is that there are some networks for all types of influencers but some are just for one specific niche. As you are beginning to sign up and put your information on influencer marketing platforms, here are a few tips for you:
KEEP YOUR INFORMATION UPDATEDMake sure to keep you information updated so that you don’t miss any opportunities. If you link your blog and social networks correctly, that information will update itself until the API key refreshes, but you’ll want to make sure that you keep unique information that is specific to the content that you are covering and who you are updated. For example, if you just bought a new house, put that in your influencer bio as it may be something a brand is looking for as a part of a home decor campaign that they are running. Any life changes are always great to add to your influencer bio.
MAKE SURE THAT YOU STAY YOURSELFDon’t change your voice to fit a specific campaign. If there is a campaign that is not quite a fit to what you do and the content that you cover, then honestly, that means that it’s just not for you. You want to make sure that you maintain your brand voice and the content that you cover as that is essential for building and fostering your community. If you begin changing your voice and the content that you provide, you may begin losing followers and possibly attracting followers that aren’t a fit for your influencer brand.
DON’T THINK IT’S BIGGER THAN YOUJust because you see a big brand looking for influencers for a brand partnership and they are known for working with influencers who have larger followings, don’t think that the campaign isn’t for you. Micro-influencers are on the rise because of their high engagement, and even big brands are looking for influencers for their content and creativity regardless of their following. If you don’t apply, that is an opportunity that you put yourself out of that you may have secured.
NEVER GIVE UPThere are quite a few networks that have a set qualifications that you must meet to be a part of their network and to stay in their network. Some influencer marketing platforms do require a certain amount of following or engagement that they will check in order for you to join, but don’t let that deter you from joining other platforms or even joining that platform when you reach their qualifications. Keep that network bookmarked and set it as a goal and then when you meek the requirements, go right in there and apply.
BE PATIENTSome of the networks will keep your information on file and won’t have a list of campaigns to apply for. It’s simply that you’ll be contacted when there is a fit. So just be patient and they will come.
Top Influencer Marketing Platforms FOR INFLUENCERS TO MAKE MONEY
Below you’ll find a list of top influencer networks that are available for everyone to join and ones that are particular to your niche. The list will keep growing but that doesn’t mean that you need to be on every influencer marketing platform. I’m a part of a selection of the ones below that I have found most beneficial for my influencer business and the processes that I maintain to keep my business generating a growing revenue. So as you begin considering what platforms are best for you, keep in mind that it’s best to start off joining a handful and adding more as you see fit. Additionally, keep in mind that just because you are a part of influencer networks, does not mean that you shouldn’t be directly pitching to brand for brand partnerships.
*This post is actively updated as networks close, change, or new ones emerge or are discovered. Make sure to bookmark!
**This page may include affiliate or referral links.